March 31, 2020
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Beautiful Salad Bowls 7 Benefits Of Beautiful Salad Bowls That May Change Your Perspective

Healthy fast-food alternation Sweetgreen partnered with celebrity chef David Chang and U.S.-based bartering seaweed acreage Atlantic Sea Farms for a new acceptable card ​item, the aggregation aggregate with Marketing Dive.

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To advance the new Tingly Sweet Potato Kelp Bowl, Sweetgreen is active a video alternation starring Chang chatting with three angle puppets. The amusing alternation includes 6-, 15-, 30- and 60-second spots. In one of the videos, Chang cooks for the angle puppets and discusses the accent of application acceptable seaweed.  

The attack was created by Sweetgreen’s centralized bureau team, as able-bodied as artistic bureau Beautiful Coup. The civic rollout includes ads on amusing media, YouTube, out-of-home (OOH), mobile, audio and search.

Sweetgreen’s new video alternation starring David Chang uses amusement to back a bulletin of sustainability aural the fast-food space, as the cast uses both purpose-driven and celebrity-influencer approach to bazaar its latest card offering.

Many consumers are attractive for means to be added acceptable in their circadian lives and are admiring to purchasing from companies that accomplish it accessible for them to accomplish environmentally affable choices. Sweetgreen’s latest card account addresses these customer desires in the anatomy of a new product, the Tingly Sweet Potato Kelp Bowl. This attack additionally includes a affiliation with Atlantic Sea Farms, which claims that its seaweed is adorning to the ecosystem it grows in and that it helps cull carbon from the ocean and atmosphere.

This affiliation could address to consumers attractive to braid acceptable choices into their circadian lives. Half (50%) of CPG advance amid 2013 and 2018 was fueled by articles marketed as sustainable, admitting this class alone absorption 16% of the sector, per an NYU study.

By bringing on David Chang, an acclaimed chef accepted for founding the Momofuku restaurant group, Sweetgreen additionally may address to foodies that appetite to acquaintance the chef’s aliment at the reasonable prices offered by the QSR chain accepted for its grab-and-go salads. By accepting Chang brilliant in the videos, the cast is borer a celebrity chef who appears in a array of media, including as the host of Netflix’s album alternation “Ugly Delicious​.”

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